The 'Till Watch is one of the latest designs by computer graphics pioneer Daniel Will-Harris.
'Till' is the relationship between now and then. Telling time isn't just about numbers, but also about that relationship. To you, it might not be 10:35. Instead, it's 25 'till your 11:00 appointment.
Until now, the words we use to tell time have never been reflected on a watch. With increased use of digital watches, the language is only beginning to disappear.
The 'Till Watch is available in a brushed stainless steel case or black IP stainless steel.
It fits large on the wrist, with a 40mm face and 20mm wide silicone band.